Google now doing city tours!!

Google has firmly got its foot in the door of the tourism business with their new google labs city tours!. Google will give you a route and the map for it of places to see in alot of cities at check out http://citytours.googlelabs.com/

I would say from a marketing point of view that this firmly puts google in place for more exposure within the tourism industry, whats next, advertise on google city tours?

The functions of the city tours are quite good, you can change dates and view distances between sight seeing points, well worth a view.

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Does having a phyiscal address/legit info help your google rankings?

Amongst the masses of SEO clients I have seen, its clear that most people who come looking for SEO, havent thought about the process or consulted someone at the key stage of their online business venture, ie before the site is designed, before the name is registered, before the branding idea is discussed, before the target market is examined and before the keyword research is done.

I see a mass of sites with conflicting business names, products, and whois info, this all leads to an element of mistrust in alot of ways. If people can see that your whois info, company name, company address all match up then so can google. This is not to say that if you match up all that info then you will be #1 for your relative keyterms, just that you should consider all those elements before starting out in an online venture and if you dont know or understand it then hire someone who does, its a key element that can be seriously problematic if you try to change later.

Personally the way I would go about setting up an online business is to build an element of trust with your clients and the search engines, there is no part of this process that will give you top rankings, but if you put it all into place, you can be sure it wont be negatively affecting your results, and may well contribute towards your rankings.

Company name, address on your website may also help with your geo-targeted traffic if google picks up on your city name within the serps again there is no guarantees in this business, but it all helps to build a trustable online profile.

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'nofollow' is it what we thought it was?

In 2005 rel="nofollow" was the new in thing for PR sculpting which msn and yahoo also followed in their respective ways, some literally didnt follow links similar to robots.txt some followed but gave no weight to the link, nofollow also gave no weight to anchor text within the link.

Over a year ago google decided to change the rel="nofollow" attribute and allow PR to flow through and no one even realised! I think when people found out they all initially panicked and thought all the PR sculpting they had done was going to be penalised and felt they had wasted their time, however this isnt the case, if you have nofollow tags in place they will be simply ignored for now.

Although Pagerank has become of less importance as time goes on, ie pages ranking highly with zero PR, its still well discussed subject within the SEO world.

Google's Matt Cutts doesnt recommend the use of the nofollow tag to sculpt the PR around your own site and says it should 'flow freely'.

I am not sure if this relates to external or only internal linking if so, I think this is gonna upset alot of people who have entered into the selling/buying of certain PR value links and also alot of blackhat methods, however for most it wont be a massive issue and they will continue to spend more time on more valuable SEO methods.

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