Does having a phyiscal address/legit info help your google rankings?

Amongst the masses of SEO clients I have seen, its clear that most people who come looking for SEO, havent thought about the process or consulted someone at the key stage of their online business venture, ie before the site is designed, before the name is registered, before the branding idea is discussed, before the target market is examined and before the keyword research is done.

I see a mass of sites with conflicting business names, products, and whois info, this all leads to an element of mistrust in alot of ways. If people can see that your whois info, company name, company address all match up then so can google. This is not to say that if you match up all that info then you will be #1 for your relative keyterms, just that you should consider all those elements before starting out in an online venture and if you dont know or understand it then hire someone who does, its a key element that can be seriously problematic if you try to change later.

Personally the way I would go about setting up an online business is to build an element of trust with your clients and the search engines, there is no part of this process that will give you top rankings, but if you put it all into place, you can be sure it wont be negatively affecting your results, and may well contribute towards your rankings.

Company name, address on your website may also help with your geo-targeted traffic if google picks up on your city name within the serps again there is no guarantees in this business, but it all helps to build a trustable online profile.

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