Tuesday, 7 July 2009

Is Bing going to take over? what's google doing?

While google continues its quest for world domination, with a foot in every pie it seems, microsofts new Bing is sitting tight but providing much more relevant results after the latest SERP changes in google.

There has been daily changes in the google SERP's for the last month or so but last week, things went crazy for many people and the multiple page threads on lots of webmaster forums about "what happened to my google results" are still ongoing.

Theres lots of speculation about the subject I wrote about recently less weight on incoming links, with people giving examples of sites with less relevant content but 1000s of links dropping and sites with more relevant content but less links ranking higher in their relevant industries.

I know personally I have seen a fair few of my sites drop 100s of positions, but what I do and what I recommend is that you dont jump on the drop my links and add content bandwagon, so many times over the years when Google updates its algorhythm webmasters go crazy and start trying to make masses of changes only to find things settle down or change back in a short period of time.

I am sure it will come out in the wash pretty shortly what exactly has changed, whats going to work and what wont, and you can adjust your strategies accordingly, I do hope we drop back to how it was 2 weeks ago, but I also hope we do give less weight to useless links.

In the meantime bing is just waiting for things like this, google giving less relevant results in their SERP's while bing still returning great results for lots of searches.

0161 941 7944 - Matchmakermarketing

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