Social Bookmarking | Scuttle, Scuttleplus, Pligg | Advertise on Google with MatchMakerMarketing

To follow on from my article on linking, I wanted to write about social bookmarking, while many may think the social bookmarking bandwagon has passed, there is still some weight and benefits to using it for your linking strategy.

As I wrote before, Linking strategy is just that, its a strategy, it should consist of many different angles, whatever works for you is good, linking on its own these days has become a job within SEO and I remember the days when you were a webmaster, an SEO, a server admin and the full IT within a company :)

If you look around there are lists of useless spammy scuttle and pligg sites, which I would imagine would just start to look like giant link farms to google and not a great idea to start submitting your links to any sort of social sites but some of them carry great value, can get your new sites indexed very quickly and can even rank for your niche if your using long tail keywords.

Delicious is one of these examples, although the main page has a high PR some of the inner pages dont show any although a link from delicious can be well worthwhile for fast indexing and carrying some weight. Alot of the sceptics claimed years ago oh delicious is 'nofollow' but with my recent post about nofollow it seems that at the time the social sites were adding the 'no follow' tag to all the big social bookmarking sites google was actually not even seeing it the way we thought, or according to Matt Cutts.

It should be noted that a lot of social sites use 'redirects' for the links so you will not get benefits of incoming links as its a dynamically generated. For example 'domainname.com/linkredirect?=id0143' where the id is in the sites database as your outoing link.

There are lots of pieces of software for 'automating' social bookmarking on the market, I can only say it really is best if you have the time to do things manually, although semi automating some of the tasks for genuine bookmarking is not considered as black hat or spamming. There is a line and if your signing up for 1000s of bookmarking sites with senuke on auto sign up and spamming 1000s of long tail keywords in order to rank for them, then yes I'd say thats not a great thing to do.

So to summarise, I would include social bookmarking from some choice sites to your linking strategy, use of software is fine for making your life easier beware though alot of them dont work like they claim.

These are some of the things to take into consideration.